◎ Doors open June 1 · 2026
The most comprehensive SEO &
AI search curriculum on the internet.
Thirty-eight courses. Over twelve hundred lessons. Three built-in AI tools. Live training with Terry. Built by working agency operators — for the people who actually do the work.
• Built by Salterra · est. 2012 • Self-paced + live • Cancel anytime
38 COURSES
228 MODULES
1,215 Lessons
3 AI Tools
Live with Terry
The Catalog
Thirty-eight courses. One curriculum.
Most SEO courses pick three or four topics. We built a complete catalog covering every discipline a modern SEO needs — from technical foundations to the AI-search frontier nobody else is teaching yet.
| C01 FLAGSHIPSchema Course 2026
Advanced schema markup, end-to-end. Generate, validate, and ship structured data for any site, any vertical. The flagship. 19 Mod / 76 Lessons |
C02DIY Search Optimization — Level 1
The fundamentals. On-page, structure, technical basics, and the ranking signals that still matter. 21 Mod / 32 Lessons |
C03DIY Search Optimization — Level 2
Intermediate playbook. Siloing, internal linking, and the patterns that compound over time. 12 Mod / 18 Lessons |
| C04DIY Search Optimization — Level 3
Advanced techniques for SEOs past the fundamentals. The deeper end of the DIY series. 2 Mod / 5 Lessons |
C05DIY Search Optimization — Local SEO
The DIY local primer. Maps, citations, and on-page geo-signals for small business owners. 2 Mod / 5 Lessons |
C06DIY Search Optimization — Forensic SEO
How to actually find what is wrong with a site. Forensic audit methodology, step by step. 2 Mod / 4 Lessons |
| C07DIY Search Optimization — Tracking Setup
GA4, Search Console, and the analytics stack done right from day one. 2 Mod / 6 Lessons |
C08Local SEO Complete System
The complete operational system for ranking local businesses in the map pack. 10 Mod / 47 Lessons |
C09Topical Authority Architecture
Become the recognized expert source in your niche. Topical authority done right. 7 Mod / 41 Lessons |
| C10Conversion Rate Optimization
Turn the traffic you fought for into the revenue you actually need. Disciplined CRO. 23 Mod / 100 Lessons |
C11eCommerce SEO Optimization
The complete operating system for eCommerce SEO at scale. Faceted nav, product schema, category architecture. 23 Mod / 75 Lessons |
C12Off-Page Optimization — Link Building SOP Series
The complete agency link-building playbook. 509 lessons of tested SOPs — the deepest course in the catalog. 33 Mod / 509 Lessons |
| C13Off-Page Authority for AI Search
Build the off-site authority that gets you cited inside AI Overviews and the AI models. 12 Mod / 89 Lessons |
C14Competitive Intelligence System
A continuous improvement engine — not a one-time research project. 6 Mod / 30 Lessons |
C15AI Agent Optimization
Become the recommendation. Optimizing for the agents that browse the web on behalf of your customers. 4 Mod / 22 Lessons |
| C16AI Content Creation with E-E-A-T Integrity
AI writes fast. Experts write convincingly. The system combines both without becoming the noise Google penalizes. 6 Mod / 29 Lessons |
C17WordPress SEO — SEOPress Pro Edition
The complete WordPress SEO operating system, built around SEOPress Pro. 20 Mod / 85 Lessons |
C18Zero-Click Strategy Framework
Capturing brand, authority, and conversion value when nobody clicks through. 6 Mod / 24 Lessons |
| C16AI Content Creation with E-E-A-T Integrity
AI writes fast. Experts write convincingly. The system combines both without becoming the noise Google penalizes. 6 Mod / 29 Lessons |
C17WordPress SEO — SEOPress Pro Edition
The complete WordPress SEO operating system, built around SEOPress Pro. 20 Mod / 85 Lessons |
C18Zero-Click Strategy Framework
Capturing brand, authority, and conversion value when nobody clicks through. 6 Mod / 24 Lessons |
| C16AI Content Creation with E-E-A-T Integrity
AI writes fast. Experts write convincingly. The system combines both without becoming the noise Google penalizes. 6 Mod / 29 Lessons |
C17WordPress SEO — SEOPress Pro Edition
The complete WordPress SEO operating system, built around SEOPress Pro. 20 Mod / 85 Lessons |
C18Zero-Click Strategy Framework
Capturing brand, authority, and conversion value when nobody clicks through. 6 Mod / 24 Lessons |
| C16AI Content Creation with E-E-A-T Integrity
AI writes fast. Experts write convincingly. The system combines both without becoming the noise Google penalizes. 6 Mod / 29 Lessons |
C17WordPress SEO — SEOPress Pro Edition
The complete WordPress SEO operating system, built around SEOPress Pro. 20 Mod / 85 Lessons |
C18Zero-Click Strategy Framework
Capturing brand, authority, and conversion value when nobody clicks through. 6 Mod / 24 Lessons |
AI Tools, Built In
Three tools that do the work
with you.
The AI stack we wish existed when we started. Built into the curriculum, not bolted on.
Content Generator
Brief, outline, and draft long-form content with the same prompts and frameworks we use in agency work.
Included in: Practitioner & Agency
Image Generator
On-brand featured images, social cards, and blog visuals — no Canva required.
Included in: Practitioner & Agency
Schema Generator
Generate, validate, and ship advanced schema markup. The fastest way to schema-up an entire site.
Included in: Agency ONLY
Membership
Three ways to enroll.
Start free. Upgrade when you need the tools and live access. Cancel anytime.
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Lead Instructor
Built and taught by
Terry Samuels.
Twelve years running Salterra. Hundreds of clients. Tens of thousands of pages ranked. The frameworks in this curriculum are the same ones we use in agency work every week — not the polished theory you’ll find in cheaper courses.
Practitioner and Agency members get live training with Terry every month, where we work through real audits, current questions, and case studies pulled from active client work.
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12+
YEARS AGENCY WORK
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100+
STUDENTS ENROLLED
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18
COURSES AUTHORED
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Students
What working SEOs are
saying.
“[Real testimonial pulled from existing testimonials page goes here. Should be 2–3 sentences focused on a specific outcome the student got.]“
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[Role · Company]
“[Second testimonial — ideally a different angle: agency owner, in-house marketer, freelancer.]“
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“[Third testimonial — emphasize the depth or differentiation of the curriculum.]“
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FAQ