Master modern marketing — from technical SEO to the AI search era.
From on-page and technical SEO to generative engine optimization (GEO/AEO), content authority, conversion, and automation — our expert-led training gives you the real-world tactics to grow online, the right way.
Courses
Lessons
Modules
★★★★★ Practitioner-led training · Built for the AI search era · By Salterra Digital Services, since 2011
Modern SEO is harder than it's ever been
Search changed. AI changed it again. We built SEO University so you stop guessing and start ranking — the right way.
SEO advice is stale on arrival
Most “tips” online are outdated the day they publish. You need what actually ranks now — not last year.
AI is rewriting search
ChatGPT, Gemini, and AI Overviews changed the rules. Most training hasn’t caught up. Ours is built for the AI era.
Theory, not tactics
You’ve sat through courses that sound smart but leave you nothing to actually do on Monday morning.
Guessing at what works
Without a practitioner’s playbook, you’re guessing at what Google and AI models actually reward.
Expert-Led Training
In-depth courses built by working professionals — not theory, but the real tactics we use every day to grow client businesses online.
Built for Professionals
Whether you’re a business owner, agency pro, or freelancer looking to sharpen your skills, our courses help you implement with clarity and confidence.
Measurable Results
You’re not just learning — you’re applying, improving, and scaling. Proven frameworks you can put to work on day one.
Everything we cover
A complete, practitioner-focused curriculum spanning the full digital marketing stack — continually expanded for how search and AI actually work today.
AI & Generative Search
Get found inside AI answers and chat. GEO/AEO, prompt engineering, AI agents, and agentic commerce for the post-search era.
Technical SEO & Schema
Crawlability, structured data, site architecture, and forensic audits that give search engines and LLMs a machine-readable map.
Local & E-commerce
Dominate the map pack and rank product catalogs that convert browsers into buyers.
Content & Authority
E-E-A-T content, digital PR, original research, and entity authority that earn trust in the AI era.
Conversion & Web
Turn hard-won traffic into revenue with landing pages and CRO frameworks built to convert.
Automation, Ads & Agency
GoHighLevel automations, email/SMS, paid social, and the playbook to sell and scale SEO/AIO as a service.
Video, Social & Analytics
Win attention on YouTube and short-form social, then measure what matters with analytics and attribution.
The SEO University Method
A practitioner-built path from confused to confident — learn it, apply it, stay ahead of it.
Learn from practitioners
Every course is taught by people doing this work daily on real client sites — not theorists reading slides.
Apply on day one
Walk away with frameworks, checklists, and SOPs you can implement immediately on your own site or clients.
Stay ahead of AI search
GEO/AEO, agentic commerce, the machine-readable web — continually updated as search evolves.
Measure real growth
Track rankings, AI visibility, and conversions with analytics and attribution you can actually trust.
Featured Courses
Start learning today — your next breakthrough is one lesson away.
Propel your SEO knowledge to new heights with our complete DIY Digital Marketing Course The digital landscape is…
2 Mod6 Lessons
Propel your SEO knowledge to new heights with our complete DIY Digital Marketing Course The digital landscape is…
21 Mod32 Lessons
Propel your SEO knowledge to new heights with our complete DIY Digital Marketing Course The digital landscape is…
12 Mod18 Lessons
Propel your SEO knowledge to new heights with our complete DIY Digital Marketing Course The digital landscape is…
2 Mod5 Lessons
Master the complete off-page link-building playbook used by Salterra and SEO University This is the full Off-Page Link…
32 Mod489 Lessons
Propel your SEO knowledge to new heights with our complete DIY Digital Marketing Course The digital landscape is…
2 Mod5 Lessons
The complete operational system for ranking local businesses in the map pack and local organic results Local SEO is not…
10 Mod47 Lessons
Welcome to the Advanced Schema Markup Course, designed for SEO enthusiasts and professionals eager to elevate their…
19 Mod75 Lessons
Taught by a working practitioner — not a guru
SEO University is led by Terry Samuels — 30+ years in software and SEO, founder of Salterra Digital Services (since 2011) and SEO Spring Training, and host of the Roundtable SEO Mastermind. Every course teaches the exact tactics used on real client work — no theory, no recycled case studies.
Modern SEO, taught by people who actually do it
SEO University is the training arm of Salterra Digital Services, a family-run agency that has been ranking businesses online since 2011. Every course is built and taught by working practitioners — the same people running technical SEO audits, building topical authority, and earning rankings for real clients every day. There’s no recycled theory here, just the tactics, frameworks, and standard operating procedures we use ourselves.
The search landscape has changed faster in the last two years than in the previous ten. Traditional search, generative engines like ChatGPT and Gemini, and Google’s AI Overviews now decide who gets found. Our curriculum spans the full modern stack: on-page and technical SEO, schema and structured data, local and e-commerce SEO, generative engine optimization (GEO) and answer engine optimization (AEO), content authority and E-E-A-T, conversion rate optimization, and the automation and agency systems that tie it all together.
Whether you’re a business owner growing without an agency, a marketer leveling up your skills, or a freelancer building a service you can sell, SEO University gives you a clear, practitioner-led path from confused to confident — and keeps it continually updated as search evolves.
Start ranking in the AI search era
Get instant access to all 38 courses and every framework, checklist, and SOP — continually updated as search evolves.
Full catalog access · New courses added regularly · Practitioner-led training
Practitioner-focused training across the full digital marketing stack — from technical SEO to conversion optimization and the AI search era. By Salterra Digital Services, since 2011.