Master On-Page SEO, Siloing, and Advanced Schema Markup
Our hands-on, practical course will equip you with the in-depth knowledge and the advanced skills necessary to implement On-Page SEO strategies, leverage the power of content siloing, and understand the nuances of Advanced Schema Markup.
Clear training and support to start implementing right away
unlock the power of
The Ultimate SEO Masterclass
One of the most crucial areas for any online business or digital marketer is Search Engine Optimization (SEO). It’s a complex field, constantly changing, and requires a sophisticated understanding of various techniques and methodologies.
Gain a competitive edge by learning solid strategies that will make a lasting difference for your business or your clients. Know and understand what search engines are looking at on your site and deliver what it takes to optimize your pages and your website. Understand detailed audit reports and see clearly how to implement strategies right from day one!
Propel your Digital Marketing Skills to New Heights
and be able to implement from day 1
This course is necessary if you’re a digital marketer, web developer, content creator, or an ambitious entrepreneur looking to increase your website’s visibility, boost organic traffic, and rank higher in search engine results.
What Sets Our Course Apart
Expert Instruction: This course is led by industry expert Terry Samuels, a seasoned SEO specialist with a track record of delivering results.
Practical Learning: Our curriculum emphasizes hands-on learning with live demonstrations and real-world examples.
Interactive FAQs: Our weekly FAQ sessions allow you to have your questions answered directly by the experts.
Exclusive Resources: Access a wealth of resources, including slide presentations, lesson summaries, and more.
Post-Course Support: After the course, you’ll continue to have access to our team of experts for any follow-up questions or support.
Don’t miss this chance to elevate your SEO skills, boost your website’s rankings, and drive your online success to new heights!
course outline
SEO Setup and Optimization
Tuesday = Sept 26th, 2024 – 8am PST |
Friday = FAQs Sept 29th, 2024 – 2pm PST
Information & Overview
Understanding what search engines are looking for and why they are or are not ranking your site favorably can seem intimidating until you understand the necessary formula and structure. Modifying for search is a detailed and organized list of do’s and don’t’s,
But that’s not all. What does it take to engage people? Is the content for search engines the same as for the end user? Learn how to create a balance and deliver optimized content that communicates and converts.
- Overview of On-Page SEO: Importance and Relevance in Digital Marketing
- Anatomy of a well-optimized webpage
- Keyword and Intent Research
- Meta Tags: Titles, Descriptions.
Advanced On-Page SEO Techniques and CRO
Tuesday = Oct 3rd, 2024, – 8am PST |
Friday FAQs = Oct 6th, 2024, – 2pm PST
Information & Overview
Is there a secret number for how many titles and keywords you need to have on the pages of your website? Is 432 enough? Where and how do you begin understanding the key concepts and implementation strategies? Utilizing tools and feedback to ensure that you are doing enough. How to determine the best return on investment of your time and resources.
- Optimizing Headers, Images, and URL Structures
- Utilizing Internal and External Links
- CRO Introduction and Implementation
- Implementing Keywords and Latent Semantic Indexing
Introduction to Siloing, Strategies, and Best Practices
Tuesday = October 10th 2024, – 8am PST |
Friday FAQs October 13th 2024, – 2pm PST
Information & Overview
Creating a site structure and organization is a foundational process that all sites should use when first starting a website build; it’s a great way to navigate traffic and create a detailed flow for your users. Not only is it a recommended method of architecting your site content, it clearly communicates subject expertise and authority to search engines, and gives visitors a clear path to follow, while establishing a logical hierarchy of related pages.
We all have seen websites that lack proper siloing and the confusion it creates not only for bots but visitors as well.
- Understanding the Concept of Website Siloing
- Benefits of Siloing: How it Impacts SEO
- Website Structure: Organizing your content into silos
Building Web Pages Live
Tuesday = October 17th 2024 – 8 am PST |
Friday FAQs = October 20th 2024 – 2 pm PST
Information & Overview
Building Different Types of Web Pages
- Home Page
- Service Page
- Local Page
- Product Page
- Blog Page
Introduction to Advanced Schema Markup
Tuesday = October 24th 2024 – 8am PST |
Friday FAQs = October 27th 2024 – 2pm PST
Information & Overview
Imagine giving the search engines exactly what they are looking for on a silver platter; a straightforward list of who you are, what you do, why you are unique, and everything spelled out in a clear concise list. No colors, pictures, or animations to distract the bots and in a language they clearly understand (semantic vocabulary). Learn the basics and its relevance to SEO, how to implement schema, and understand the different types.
- Understand the basics of schema markup and its relevance to SEO.
- Learn about various types of schema and how they can be implemented.
- Familiarize with tools and resources for creating and testing schema.
Implementing and Testing Advanced Schema
Tuesday = October 31st 2024 – 8am PST |
Friday FAQs = November 3rd 2024 – 2pm PST
Information & Overview
Multiple tools promise to create, implement and test schema markup, but which are accurate and how do you know? Are there errors that you didn’t know about? Schema can be very powerful in either way; both for advancing rankings on your site, or a specific page, but it also can be incredibly detrimental if improper, has errors, or is not validated properly.
- Step-by-step Guide to Implementing Schema Markup
- Tools for testing and validating Schema Markup
- Troubleshooting common Schema implementation issues
How do I know if this is right for me?