Welcome to SEO University by Salterra, your go-to source for mastering the full spectrum of Internet Marketing. From technical SEO and on-page optimization to content strategy, conversion rate optimization, and digital branding, our expert-led training gives you the tools and real-world tactics to grow online, the right way. Whether you’re a business owner, agency pro, or freelancer looking to sharpen your skills, our in-depth courses are built to help you implement with clarity, confidence, and measurable results. With live Q&A access to working professionals and proven frameworks, you’re not just learning, you’re applying, improving, and scaling.

Master SEO and Internet Marketing With Real-World Training That Works

What You Can Learn

  • 💻 Search Engine Optimization (SEO): Learn foundational and advanced SEO techniques — from on-page strategy and technical audits to internal linking, siloing, and schema markup.
  • ✍️ Content Marketing & Strategy: Discover how to create content that ranks, converts, and scales. We’ve covered everything from keyword research to content clusters and sales copywriting.
  • 📈 Conversion Rate Optimization (CRO): Turn more traffic into leads and sales. Learn how to optimize landing pages, use heatmaps, improve CTAs, and reduce bounce rates.
  • 📣 Local & Franchise SEO: Master geo-targeted search strategies, Google Business Profile optimization, and how to dominate local search — perfect for small business owners and agencies.
  • 📊 Analytics & Reporting: Understand the numbers behind the strategy. Learn how to set up Google Analytics, use GSC, and translate SEO audits into actionable insights.
  • 💰 Affiliate & White-Label Marketing: Build revenue with scalable models. Learn the systems behind affiliate SEO, white-label fulfillment, and managing recurring marketing clients.

What Sets Our Courses Apart

  • Expert Instruction: This course is led by industry expert Terry Samuels, a seasoned SEO specialist with a track record of delivering results.
  • Practical Learning: Our curriculum emphasizes hands-on learning with live demonstrations and real-world examples.
  • Interactive FAQs: Our weekly FAQ sessions allow you to have your questions answered directly by the experts.
  • Exclusive Resources: Access a wealth of resources, including slide presentations, lesson summaries, and more.
  • Post-Course Support: After the course, you’ll continue to have access to our team of experts for any follow-up questions or support.

Don’t miss this chance to elevate your SEO skills, boost your website’s rankings, and drive your online success to new heights!

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frequently asked questions

Certifications are not required in our industry. It’s possible to become an SEO specialist without a degree. Many SEO professionals enter the field through on-the-job experience or by taking online SEO training courses and learning through experience. Certification does not guarantee proficiency.

Yes, Please reach out to Elisabeth directly and she can help you set that up. For an agency it’s $5000.
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We are recording the training. You will have a login to review the videos. We respectfully ask that you do not share your access with anyone.

2 Hours every Tuesday for 6 weeks. Every Friday, we have an additional Q&A segment to recap and dig a little deeper. It’s not required but offered to answer other questions that may arise as you implement.

The Friday Q&A is perfect for getting answers to your questions. A question form can be submitted, and we can answer during the Friday forum.

Terry will also be available for 60 minutes one-on-one with each new student after the 4th week.

Absolutely! As a returning student, you can retake the class for free a second time; after that, we will offer a discount.