Master On-Page SEO, Siloing & Advanced Schema
A hands-on live class that equips you with the in-depth knowledge and advanced skills to rank — on-page, siloing, and schema, all together.
Master the skills that actually move rankings
Our hands-on, practical course will equip you with the in-depth knowledge and the advanced skills necessary to implement On-Page SEO strategies, leverage the power of content siloing, and understand the nuances of Advanced Schema Markup.
Optimize your website’s content for both users and search engines, understand basic and in-depth audits, and know what to look for and adjust.
Title tags, keyword research, indexing, linking, bounce rate, siloing. All together it’s a recipe for ranking. Learn the values of each.
Schema markup and structured data are a heirarchy of information designed to give search engines a clear framework of a website.
Enroll
Every membership unlocks this and the full catalog of 38 courses.
Inside the course
Week 1: Introduction to On-Page SEO, Keyword, and Search Intent Research – Tuesday = January 21, 2025 – 8 am MST | Friday = FAQs January 24, 2025 – 2 pm MST
- Overview of On-Page SEO: Importance and Relevance in Digital Marketing
- Anatomy of a well-optimized webpage
- Keyword and Intent Research
- Meta Tags: Titles, Descriptions.
Understanding what search engines are looking for and why they are or are not ranking your site favorably can seem intimidating until you understand the necessary formula and structure. Modifying for search is a detailed and organized list of do’s and don’t’s,
But that’s not all. What does it take to engage people? Is the content for search engines the same as for the end user? Learn how to create a balance and deliver optimized content that communicates and converts.
Information & Overview
- Optimizing Headers, Images, and URL Structures
- Utilizing Internal and External Links
- CRO Introduction and Implementation
- Implementing Keywords and Latent Semantic Indexing
Is there a secret number for how many titles and keywords you need to have on the pages of your website? Is 432 enough? Where and how do you begin understanding the key concepts and implementation strategies? Utilizing tools and feedback to ensure that you are doing enough. How do you determine the best return on investment of your time and resources?
Week 3: Introduction to Siloing, Strategies, and Best Practices – Tuesday = February 4, 2025 – 8 am MST | Friday = FAQs February 7, 2025 – 2 pm MST
- Understanding the Concept of Website Siloing
- Benefits of Siloing: How it Impacts SEO
- Website Structure: Organizing your content into silos
Creating a site structure and organization is a foundational process all sites should use when starting a website build; it’s a great way to navigate traffic and create a detailed flow for your users. It is a recommended method of architecting your site content and communicates subject expertise and authority to search engines. It gives visitors a clear path while establishing a logical hierarchy of related pages.
We all have seen websites that lack proper siloing and the confusion it creates not only for bots but also for visitors.
Week 4: Building Web Pages – Tuesday = February 11, 2025 – 8 am MST | Friday = FAQs February 14, 2025 – 2 pm MST
- Home Page
- Service Page
- Local Page
- Product Page
- Blog Page
Building Different Types of Web Pages
Week 5: Advanced Schema Markup Implementing – Tuesday = February 18, 2025 – 8 am MST | Friday = FAQs February 21, 2025 – 2 pm MST
- Understand the basics of schema markup and its relevance to SEO.
- Learn about various types of schema and how they can be implemented.
- Familiarize with tools and resources for creating and testing schema.
Imagine giving the search engines precisely what they are looking for on a silver platter: a straightforward list of who you are, what you do, why you are unique, and everything spelled out in a clear, concise list. No colors, pictures, or animations to distract the bots and in a language they clearly understand (semantic vocabulary). Learn the basics and their relevance to SEO, how to implement schema, and understand the different types.
Week 6: Details of Schema Markup and Testing – Tuesday = March 11, 2025 – 8 am MST | Friday = FAQs March 14, 2025 – 2 pm MST
- Step-by-step Guide to Implementing Schema Markup
- Tools for testing and validating Schema Markup
- Troubleshooting common Schema implementation issues
Multiple tools promise to create, implement, and test schema markup, but which are accurate? How do you know? Are there errors that you didn’t know about? Schema can be robust for advancing rankings on your site or a specific page. Still, it can also be incredibly detrimental if it is improper, has errors, or is not validated correctly.
How do I know if this is right for me?
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Practitioner-focused training across the full digital marketing stack — from technical SEO to conversion optimization and the AI search era. By Salterra Digital Services, since 2011.