A well-structured website is a powerful tool for improving On-Page SEO and increasing search engine rankings. One of the most effective strategies to enhance site organization is website siloing.
Siloing creates a logical hierarchy for content, ensuring search engines and users can easily navigate and understand the site’s structure. This method strengthens internal linking, keyword relevance, and topical authority, making it a must-have SEO strategy.
At SEO University by Salterra, students learn advanced website siloing techniques to improve their On-Page SEO and achieve long-term ranking success.
What is Website Siloing?
Website siloing is a strategic way to organize content into structured categories, making it easier for search engines to crawl, index, and rank. It involves grouping related pages under a parent topic, ensuring a clear, logical flow of information.
How Website Siloing Works
A properly siloed website has three core elements:
✔ Topical Relevance – Content is grouped based on its primary topic, ensuring each silo covers a specific subject in depth.
✔ Internal Linking – Links between related pages strengthen SEO authority and user navigation.
✔ URL Structure – Clear and concise URLs help search engines understand content relationships.
Example of a Siloed Site Structure for an SEO Blog:
🔹 Home Page
🔹 On-Page SEO (silo)
🔹 Title Tags Optimization
🔹 Internal Linking Strategies
🔹 Schema Markup for SEO
Each category is interlinked and focused, creating a content hierarchy that improves SEO signals.
How Website Siloing Improves On-Page SEO
Enhancing Crawlability and Indexation
Search engines like Google prioritize well-structured sites. A siloed website makes crawling more efficient, ensuring all relevant content is indexed.
🔹 Example: Without a proper structure, search engines may struggle to understand content relationships, leading to lower rankings. Enrolling in the best website siloing SEO class can help businesses structure their websites correctly for better search performance.
Strengthening Internal Linking for SEO Authority
A strategic internal linking setup within a silo improves PageRank distribution.
✔ Related pages link to each other, signaling relevance
✔ Search engines assign higher importance to well-linked pages
✔ Users spend more time navigating related content, reducing bounce rates
Improving Keyword Relevance and Topical Authority
Siloing ensures content stays focused on a specific theme, which helps Google recognize topic expertise.
🔹 Example: A website with a silo on On-Page SEO will have interconnected pages covering meta tags, internal linking, and structured data, boosting overall authority in the niche.
Optimizing User Experience and Engagement
A well-organized site improves navigation, user retention, and session duration—key factors in Google’s ranking algorithm.
✔ Users find what they need faster
✔ Logical structure increases engagement
✔ Higher engagement signals relevance to search engines
Common Website Siloing Mistakes to Avoid
🔻 Flat site structures – A lack of silos makes it harder for search engines to understand content relationships.
🔻 Overcomplicated silos – Too many layers can make navigation confusing for users and crawlers.
🔻 Poor internal linking – Failing to connect related content weakens SEO signals.
🔻 Keyword dilution – Mixing unrelated topics within a silo reduces keyword relevance.
Implementing Website Siloing for Maximum SEO Impact
Step 1 – Define Core Categories
Identify primary content themes based on keyword research.
🔹 Example: If your site is about SEO, primary silos could be On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO.
Step 2 – Organize Content Under Each Silo
Group existing and new content under relevant categories.
✔ Each silo should cover a topic extensively
✔ Ensure pages within a silo interlink with each other
Step 3 – Optimize URL Structures
Use clean, keyword-rich URLs to reinforce silos.
🔹 Example:
✅ example.com/on-page-seo/meta-tags-optimization
❌ example.com/page1234/?ref=seo
Step 4 – Implement Internal Linking Strategies
Use contextual links between pages in the same silo.
✔ Example: An article about schema markup should link to structured data best practices within the same silo. This is a crucial step in how schema markup boosts Google visibility, as structured data helps search engines better understand and display your content in rich results.
Step 5 – Monitor and Adjust
Regularly analyze website structure using tools like Google Search Console, Screaming Frog, and Ahrefs.
✔ Fix broken links
✔ Ensure proper indexation
✔ Improve underperforming content
Learn Website Siloing & On-Page SEO with SEO University by Salterra
Mastering website siloing is a powerful way to boost On-Page SEO and improve search rankings.
At SEO University by Salterra, we provide:
✅ Live, hands-on SEO training
✅ Advanced website siloing techniques
✅ Step-by-step site structure optimization
✅ Direct access to expert guidance from Terry Samuels
📢 Ready to improve your rankings? Learn website siloing, On-Page SEO, and more with SEO University by Salterra!
About SEO University by Salterra – Your Trusted Source for On-Page SEO Training
SEO University by Salterra is a leading provider of expert-led SEO training. It specializes in On-Page SEO, content optimization, website siloing, and advanced schema markup. With locations in Mesa, Arizona, and Colorado Springs, Colorado, SEO University equips digital marketers, business owners, and web developers with the skills to improve search visibility, enhance website structure, and dominate organic rankings.
Why Choose SEO University by Salterra?
Founded by SEO expert Terry Samuels, SEO University focuses on hands-on, real-world SEO education that delivers immediate results. Unlike generic online courses, our training sessions are live, interactive, and tailored to real business needs. We teach the most up-to-date search engine optimization techniques, ensuring students master strategies that improve search rankings.
Core SEO Training Services
✔ On-Page SEO Mastery – Learn how to optimize title tags, meta descriptions, header tags, and internal linking strategies for better search engine rankings.
✔ Advanced Schema Markup & Structured Data – Implement JSON-LD structured data to enhance Google Rich Snippets and improve crawlability and indexation.
✔ Website Siloing & Content Architecture – Organize website content using silo structures to strengthen topical authority and improve Google’s understanding of your site hierarchy.
✔ Technical SEO & Site Audits – Identify and fix indexing issues, improve Core Web Vitals, and enhance mobile-friendliness for a better user experience.
✔ SEO Content Strategy & Keyword Research – Learn how to craft high-quality, keyword-rich content that satisfies search intent and engages users.
✔ Local SEO & Google Business Profile Optimization – Improve local search visibility and optimize Google My Business listings for location-based searches.
Trust, Authority, and Industry Recognition
SEO University by Salterra has earned a reputation for excellence in On-Page SEO training. Our methodologies are built on years of hands-on SEO experience, continuous research, and proven ranking strategies. The founder, Terry Samuels, is a recognized SEO consultant and speaker who frequently presents at top industry conferences, including SEO Spring Training and Local Client Takeover.
