Salterra Digital Services Announces the Pre-Launch of SEO University, a Cutting-Edge Online Platform for SEO Education and Career Development

Phoenix, Arizona – Salterra Digital Services, a leading provider of digital marketing solutions, is proud to announce the pre-launch of SEO University, an innovative online platform designed to provide SEO education and career development opportunities to individuals and businesses.

SEO University LogoSEO University is a comprehensive and accessible platform that offers a range of courses, resources, and tools to help users build their SEO skills and stay up-to-date with the latest industry trends and best practices. Whether you are a beginner looking to learn the basics of SEO or an experienced professional seeking advanced training and certification, SEO University has something to offer.

One of the key features of SEO University is its interactive learning environment, which provides a hands-on and engaging experience for users. The platform includes a variety of multimedia resources, including videos, audio, and interactive quizzes, as well as discussion forums and live webinars, to help users learn and retain information.

In addition to its educational resources, SEO University also provides a range of career development tools and resources, including job boards, resume builders, and a professional network. These tools and resources are designed to help users build their SEO careers and connect with industry professionals, making it easier for them to find employment and grow their businesses.

“SEO is a rapidly growing industry and a critical component of any successful digital marketing strategy,” said Terry Samuels, CEO of Salterra Digital Services. “However, despite its importance, many individuals and businesses struggle to keep up with the latest trends and best practices. With SEO University, we aim to bridge this gap and provide accessible and comprehensive education and career development opportunities to anyone interested in SEO.”

SEO University is designed to be flexible and accessible, making it easy for users to learn at their own pace and on their schedule. Whether you want to learn SEO in your spare time or as part of a professional development plan, SEO University is designed to meet your needs.

“We are incredibly excited to bring SEO University to the market and help individuals and businesses succeed in the rapidly evolving digital landscape,” said Samuels. “We believe everyone should have access to the tools and resources they need to build their SEO skills and grow their careers, and that’s exactly what SEO University provides.”

What Will a Small Business Owner Learn?

Here is a Taste of what you will learn:

Small business owners often hear about the benefits of SEO but aren’t sure how to get started. That’s why they created SEO University.

Search engine optimization is a proven way to get your business in front of qualified leads looking for what you have to offer. It’s also a low-cost and high-reward marketing strategy for small businesses.

Keyword Research

One of the foundational tactics of learning SEO is keyword research. Without it, you won’t know what keywords your target audience uses to search for products or services, making it challenging to optimize your website, build links or create content that matches their intent.

To determine the right keywords for your business, you should identify your target’s pain points. This will help you position your brand as an answer to their problems and shift them toward a positive outcome.

Next, you can use a tool such as Google’s Keyword Planner to see the monthly searches and competitive levels for each potential keyword. This data will help you determine whether the keyword will drive your website’s traffic.

On-Page Optimization

On-page SEO is optimizing different aspects of your website, so it ranks better in search engine results in pages. This includes page titles, headers, content, and internal links.

On-page optimization aims to optimize your pages for the specific keywords you’re targeting. This involves writing quality page copy relevant to your business and what users search for on Google.

A page title (also known as a tag or meta description) is one of the most important on-page SEO elements. It tells search engines and people what you’re about, so it’s a good idea to include your target keyword(s) in the title.

Headings are also important, as they help search engines distinguish the most critical parts of your content depending on what users are searching for. They should contain your targeted keywords but not be stuffed with them; search engines are smarter than ever and will penalize unnaturally stuffed content.

Link Building

Link building is a critical part of SEO because it shows Google that your website is relevant to its search engine results. This helps your pages rank higher on SERPs, boosting brand visibility and website traffic.

A good link-building strategy will focus on generating high-quality backlinks to your content. These links are considered “votes of confidence” by Google, suggesting your content is valuable and beneficial to your visitors.

Another important aspect of link building is understanding the factors influencing how much weight Google assigns to a particular link. These include page authority, URL rating, and domain rating.

The best way to learn about these factors is to check out an online SEO course. These courses are designed for different industries and provide a step-by-step guide to improving your digital presence. They’re also incredibly affordable, making them an excellent option for small business owners on a budget.

Social Media

Social media is an internet-based system that allows users to communicate and share information in various forms. These include blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, and podcasts.

Choosing the right social media platform is vital to reach your target audience and achieving your communication goals. You should research different social media platforms to find the best one for your business.

It is also essential to set realistic social media goals before you begin posting on these platforms. This will help you create a practical social media strategy and ensure that your efforts produce results.

SEO University is set to launch in the coming months, with a full range of courses, resources, and tools available to users. To learn more about SEO University and to sign up for early access, visit the website at

About Salterra Digital Services

promo mug darkblueSalterra has been in business since 2011. It is owned and managed by Terry Samuels and Elisabeth Samuels, a husband and wife team; the staff includes 3 of their children plus several additional developers.

The company has provided business websites and graphic design projects, including business cards, brochures, and catalogs for various industries. Their clients range in size from small and medium size businesses to consulting with large companies and advising their teams on proven SEO strategies. No matter the size of your business, the team at Salterra can promote your business and market your company successfully.

Salterra specializes in professional web design, graphic design, and internet marketing. The team will work with your company to provide you with a user-friendly and striking website but also ensure that the site reinforces your brand, increases traffic, and increases customer loyalty. Their designers use search-friendly design elements, premium software, and trustworthy technology. This will ensure that your finished product is refined and eye-catching and remains stable, secure, and consistent with all your internet business needs. They excel by providing your business with the functions and features that will elevate it and provide value in your marketplace.


Terry Samuels

Salterra Digital Services