- Do you know what SEO stands for and how this service can help your business?
- Are you concerned that you don’t have the experience or resources to rank well?
- SEO is affordable and effective, allowing you to reach new customers, sustain existing clients, and increase sales.
SEO University is uniquely qualified for successful Search Engine Optimization. Through our SEO University program, we can help promote your business and teach you how to optimize yourself.
SEO, or Search Engine Optimization, means setting up your website and content to effectively represent your business and your website through online search results. This happens when people search keywords online, e.g., Google, Bing, Yahoo, etc. Google search results are the most important if we are being honest.
While many marketing strategies rely on you reaching out to your audience directly, SEO allows you to reach people when they are actively searching for information related to your products and services. With convenience like that – for you and your consumers – it’s no surprise that SEO leads have a significantly higher closing rate at a lower cost when compared to the close rate of leads from other methods like direct mail or print advertising.
SEO helps you considerably improve your visibility within the organic (or free) search results, which are not to be confused with paid search results. Paid search results appear with a little green square stating “AD,” whereas Organic Search Results appear with a green circle and checkmark.
Why is SEO important?
If you don’t optimize your website for search engines, you risk losing several potential customers to your competitors whose websites appear higher in search engine results. When someone searches for information about the products and services you offer, it is important to show up top of the list, ahead of the rest of the class. The longer you wait to optimize a business online, the further down the company’s pages of results will fall.
Google is the leading go-to whenever you need to find out what hours the new restaurant in town is open or what’s in Pad Thai… everything you want to know is just a click away. When people search keywords for your business, you want to appear prominently. Research shows that an overwhelming percentage of traffic from Google searches routes to the first three search results displayed.
The terminology you select for search engine optimization determines where your business ranks. To ensure your website appears on Page 1, rather than 18 or 43, you must concentrate on establishing yourself as the authority on key topics and terms related to your business. It is so important to show Google that you are a resource, not only to potential customers but online as well.
They prove that you know about the services or products you offer.
Additionally, your website’s influence is determined through onsite and offsite factors.
Onsite search engines rank websites that regularly publish fresh content on a specific topic. For example, if you run a pet shop, publishing regular blog posts on choosing the right pet for your home/family would establish your online authority. You may also want to blog about topics relevant to pet owners, and this shows the power of knowledge to Google.
Offsite, search engines like to see that websites other than your own are linking back to your web pages. When other websites link to your content or people share your content on social media, you have a better chance of being trusted by Google, therefore, listed prominently in search results.
How to get started with SEO?
Influencing search engines doesn’t happen overnight, but with consistent attention and relevant content, you will soon start reaching and captivating your target audience. Starting, it’s best to get super specific with your focus. Remember that a brand-new domain can not be expected to rank for at least six months.
Rather than writing about general animal behavior, publish content on your website that answers specific questions about your audience. Continuing with the pet shop example, things like Apartment Living – Dog vs. Cat? Or I Have a New Baby – Do I Want a Puppy too? What Types of Crates Should I Get For My Puppy?
It’s important to consider that once you start writing content, you must establish some early authority and continuity by promoting it in an email newsletter and on your social media sites. Consistency is just as important as reliability for Google. Ensuring you are promoting quality content across all outlets online is key.
Ready to start using SEO for your business?
Do you still have questions about the virtual maze of SEO? That’s what we’re here for!
Who Is SEO University .net?
Salterra Web Services: Your Partner for Digital Success
Established by Terry and Elisabeth Samuels, Salterra Web Services is a leading provider of comprehensive digital solutions to help businesses succeed online. With years of experience and expertise in the industry, the Samuels have established Salterra as a trusted partner for businesses of all sizes across various industries.
Salterra Web Services delivers high-quality, affordable web design and SEO services. The team is dedicated to creating stunning, responsive websites that reflect each client’s business’s unique identity while ensuring maximum visibility in search engine results.
Beyond web design and SEO, Salterra offers extensive services encompassing the entire digital spectrum. This includes internet marketing, social media management, PPC, and e-commerce solutions tailored to meet each client’s specific needs and goals.
Salterra’s ethos is firmly rooted in a client-focused approach. The team is committed to understanding each business’s specific needs, objectives, and challenges, enabling them to deliver solutions that drive accurate results. This client-first philosophy, combined with a passion for staying on the cutting edge of digital trends, has cemented Salterra’s reputation for excellence in the digital services sector.
Salterra is not just about providing services; it’s about building partnerships. As your digital ally, Salterra supports your online growth journey, offering expert guidance and innovative solutions at every step. With Salterra, you’re not just getting a service provider; you’re gaining a partner committed to your business’s online success.
With the launch of SEO University, Salterra Web Services is taking its commitment to education and empowering businesses a step further. By sharing its knowledge and expertise through a comprehensive online SEO curriculum, it aims to equip business owners, agency owners, and budding SEO practitioners with the skills needed to thrive in the evolving world of digital marketing.
Terry Samuels: A Leading Voice in the World of SEO
Terry Samuels is an eminent figure in the digital marketing industry, renowned for his profound knowledge and unwavering passion for Search Engine Optimization (SEO). As a skilled SEO Speaker and Trainer, he is committed to sharing his insights and cultivating a culture of continuous learning within the SEO community.
Terry Samuels co-founded Salterra Web Services, a comprehensive digital services provider that helps businesses of all sizes thrive online. Along with his partner, Elisabeth Samuels, Terry has cultivated Salterra into a leading digital solutions firm that offers quality and affordable web design, SEO services, and more.
His role extends beyond business leadership. Terry’s enthusiasm for SEO has made him an influential voice in the industry. As an SEO Speaker, he regularly speaks at conferences, webinars, and seminars, offering attendees the benefit of his vast experience and unique insights into the ever-evolving world of SEO. He’s known for articulating complex SEO concepts in an engaging and easily understood manner, making him a popular choice for events worldwide.
As an SEO Trainer, Terry’s mission is to empower individuals and businesses with the skills necessary to achieve their online objectives. His approachable style and deep technical expertise make his training sessions highly informative and engaging. He has a knack for simplifying intricate SEO strategies, allowing his students to grasp and implement them effectively, regardless of their previous knowledge or experience level.
The launch of SEO University, an online platform offering an exhaustive SEO curriculum, is the culmination of Terry’s dedication to education and his belief in empowering as many people as possible with SEO knowledge. With this initiative, Terry aims to guide business owners, agency owners, and budding SEO enthusiasts from the basics to the advanced aspects of SEO.
Terry Samuels is not just an SEO expert; he’s a mentor, a guide, and an industry leader committed to promoting understanding and growth within the digital marketing world. Whether leading Salterra, speaking at an industry event, or training the next generation of SEO professionals, Terry is a force driving the future of SEO.
