About SEO University
By Salterra Digital Services — a family-run agency teaching the real-world SEO we use on client work every day. In business since 2011.
From a small web shop to an authority in SEO
From a small independent company to an agency of talented and dedicated professionals, Salterra has built a solid reputation for hard-working and result-oriented relationships.
What was created in 2011 has grown to encompass web developers, designers, social media professionals, and alliances with several top SEO professionals worldwide. By aligning ourselves with skill, knowledge, and professional talent, we can leverage our business to provide exceptional quality for the greatest value to our clients. Showing business owners how we can position their businesses to increase their revenue is our passion. We show companies how they can increase profit by building brand awareness, connecting with their customers, driving web traffic, and increasing overall sales.
Terry and Elisabeth Samuels started Salterra — nothing fancy and pretentious. Quality work at a fair price.Terry & Elisabeth Samuels · Founders
Designers and data, closely connected
Starting with a web design focus, Terry and Elisabeth quickly learned that while having a fantastic website to highlight your business, marketing is intrinsically foundational for our clients. When several clients did not see results through the search efforts of other companies, Terry took it to the next level. While digging into SEO and marketing, he found something he was passionate about. His inner geek pushed him to focus solely on the data and analytics side of the business while Elisabeth built out the design side. In the industry, it is not always common to have both designers and digital marketing so closely connected, but to them, it made sense.
A real family business
It was brought to our attention recently that our family tree is more of an org chart. While this may be true, we are fortunate to have several of our kids working with us to make it a true family business.
Terry Samuels
Terry has over 20 years of experience in software and computers. Having owned his web design/internet marketing agency for over ten years, he has a passion for teaching and helping people. Terry has combined his technical skills with his management abilities to position his companies at the forefront of the industry. His tenacious ability to dig deep and truly understand the big picture has led to his success. Terry commands authority in technical SEO, site structure, schema, and internal audits giving his clients a strong place within their markets.
- Owner — Salterra | Infinity Ranking
- Owned a web design / internet marketing agency 10+ years
- Authority in technical SEO, site structure, schema & internal audits
- Passion for teaching and helping
Elisabeth Samuels
Web Design, Graphic Design, Web Developer, and Server Manager Elisabeth has worked professionally in web development for 10+ years. She has been drawing and dabbling in art and photography since early childhood. ( After-school detention for drawing?!. yes, true fact) Elisabeth has a passion not only for art (in its many forms) but also engages with our clients to make their goals for business come to life. Her approach towards marketing and web design is centered first and foremost around our clients.
- Owner of Salterra, LLC and SEO Spring Training, LLC
- Oversees all operations and event planning
- 10+ years professional web development
- Manages our servers directly
Skyler
Skyler was born and raised in the sunny city of Phoenix, Arizona. He was pursuing a college degree until he noticed his passion was found in the family business of Salterra Web Services. He started working for Salterra when he was just 16. He began his journey with Salterra by buying domains. Fast forward 10+ years, he is now a manager in charge of our marketing services for SEO clients who want better search results within Google or Bing. He is a very analytical worker who likes to keep spreadsheets and track his work so the client knows what they are getting. On his days off, Skyler enjoys a round of golf, go to the gym, or hang out with his friends playing board games. He likes to work hard so he can have the freedom to travel and cross things off his bucket list.
- With Salterra since age 16 — 10+ years
- Manages marketing for SEO clients
- Analytical, data-driven, fully tracked reporting
Experience, value, and decisive action
We provide the experience, value, and decisive action needed to grow your business.
90% kept in-house
Our team is varied in skill and capabilities to serve our clients better. We keep 90% of our projects in-house but occasionally may need the experience of an outside developer. Rest assured, we are still on top of quality and performance. Our team is varied in skill — developers, designers, content specialists, and SEO strategists — so the people building your project are the same people accountable for its quality. That in-house control means consistency, faster turnarounds, and work we stand behind from the first wireframe to the final ranking report.
Search-first by design
Creating a website and placing it on the internet is only the first step — your customers still have to find you. Every site we build is search-optimized from the ground up: search-friendly design elements, trustworthy technologies, and structured markup that helps engines find, index, and rank your pages. Beyond the build, we pair your site with a strategy that amplifies your marketing objectives and actualizes your goals, so the finished product isn’t just refined and eye-catching — it stays stable, secure, and consistent across every channel. SEO isn’t bolted on at the end; it’s foundational to everything we ship.
Built to grow your business
No matter the size of your business, our team can take you to greater heights. Salterra specializes in professional web design, graphic design, and internet marketing. Our team will not only provide you with a user-friendly and striking website, but we will also ensure that the site reinforces your brand, increases traffic, and increases customer loyalty. Our website designers use search-friendly design elements and trustworthy technologies. This will ensure that your finished product is refined and eye-catching and remains stable, secure, and consistent with all your internet business needs. We provide your business with the functions and features that will elevate your business and provide value in your marketplace.
Creating a website and placing it on the internet is the first step; your customers need to find you, which is why having a search-optimized website is critical to your overall business goals. Search engine optimization (SEO) is a vital and necessary component of web marketing. The more your website is seen, the greater opportunity you have to influence your customers as a strong, solid presence in the marketplace. In addition to our basic website development services, we will provide you with a strategy that has amplified your marketing objectives and can actualize your goals. Our custom website designs will be compatible with search engines, ensuring that they are found, indexed, and ranked in your favor.
Led by Terry Samuels
30+ years in software and SEO, founder of Salterra Digital Services and SEO Spring Training, host of the Roundtable SEO Mastermind, and lead instructor at SEO University. Terry teaches the exact tactics he uses on client work — no theory, no recycled case studies.
Ready to grow the right way?
Join SEO University and get the strategies, systems, and hands-on tactics that actually move the needle.
Practitioner-focused training across the full digital marketing stack — from technical SEO to conversion optimization and the AI search era. By Salterra Digital Services, since 2011.