AI Search & GEO Training
Search is no longer ten blue links. ChatGPT, Gemini, Google’s AI Overviews and AI agents now answer questions directly — and the brands that get cited in those answers win the traffic. This track teaches generative engine optimization (GEO) and answer engine optimization (AEO) the way practitioners actually do it.
You’ll learn how large language models select and cite sources, how to structure content so it’s machine-readable, how to optimize for AI agents and agentic commerce, and how to measure your share of model. Every course is built from real client work — not theory about a search landscape that changed six months ago.
8 courses in this track
Structured, practitioner-led courses — each with step-by-step lessons, frameworks, and templates.
Become the recommendation, not just a result The next search interface does not return ten blue links — it makes a…
4 Mod22 Lessons
Track 9 — A complete framework for capturing brand, authority, and conversion value across the modern zero-click SERP.…
6 Mod24 Lessons
AI writes fast. Experts write convincingly. The system combines both. This track is the operating system for producing…
6 Mod29 Lessons
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Practitioner-focused training across the full digital marketing stack — from technical SEO to conversion optimization and the AI search era. By Salterra Digital Services, since 2011.