Frequently asked questions
Everything you need to know about SEO University — 36 answers across enrollment, membership, courses, tools, and support.
Getting Started
Do I need any experience to start?
No. The curriculum is structured for everyone from complete beginners to advanced practitioners. Start with the fundamentals — what SEO is, keyword research, on-page basics — and progress all the way to advanced schema, technical SEO, and AI search optimization at your own pace.
How do I enroll?
Choose a membership plan on the Pricing page and create your account. Every plan unlocks the full catalog immediately, so you can start learning the same day.
Is SEO University right for me?
It's built for business owners, marketing professionals, freelancers and consultants, aspiring SEO specialists, website owners and bloggers, and marketing students. If you want to rank better in search — for your own business or your clients — it's for you.
How quickly can I start learning?
Right away. As soon as your membership is active, the entire catalog — 38 courses across 1,194 lessons — is available in your dashboard.
Do I need any special software to begin?
No. All you need is a web browser. Higher membership tiers also include premium tools (content, image, and schema generators plus an on-page audit tool) built right into the platform.
Membership & Pricing
What plans are available?
Three: Essentials ($149/mo), Professional ($249/mo), and Premium ($349/mo). Every plan unlocks the full course catalog — higher tiers add premium tools and more frequent live calls.
What's included in Essentials?
Full access to every course in the catalog, your student dashboard, the private Facebook group, and a monthly Zoom call with instructors.
What's included in Professional?
Everything in Essentials, plus the Content Generator tool, the Image Generator tool, and bi-weekly Zoom calls with instructors.
What's included in Premium?
Everything in Professional, plus the Schema Generator tool, the On-Page Audit tool, and weekly Zoom calls with instructors.
Do all plans include every course?
Yes. Every plan unlocks the complete catalog. The difference between tiers is the premium tools and how often you get live calls with instructors.
Can I upgrade or downgrade later?
Yes. Change your plan anytime from your account dashboard; the change takes effect on your next billing cycle.
Is there a long-term contract?
No. Memberships are month-to-month and you can cancel anytime.
Courses & Curriculum
What topics do you cover?
The full digital marketing stack: AI & generative search (GEO/AEO), technical SEO & schema, local & e-commerce SEO, content & authority (E-E-A-T), conversion & web, automation/ads/agency, and video, social & analytics.
How many courses are there?
38 courses spanning 227 modules and 1,194 lessons — and the catalog is continually expanded as search and AI evolve.
Do you cover AI search, GEO and AEO?
Yes. A core part of the curriculum is generative engine optimization (GEO/AEO), the machine-readable web, AI agent optimization, agentic commerce, and measuring AI visibility — built for the post-search era.
Do you teach schema markup?
Yes, extensively. Advanced schema is one of Terry Samuels' specialties, with dedicated courses on structured data, technical SEO, and making your site machine-readable.
Do you cover local and e-commerce SEO?
Yes. There are full systems for dominating the local map pack, Google Business Profile optimization, franchise SEO, and ranking product catalogs that convert.
Is the content kept up to date?
Yes. The curriculum is continually updated for how search and AI actually work today — never recycled, outdated case studies.
Are the courses self-paced?
Yes. Every course is online and self-paced — work through them on your own schedule, in any order, and revisit lessons anytime.
Are new courses added over time?
Yes. New courses are added regularly and included in your membership at no extra cost.
Learning Experience
What format are the lessons?
On-demand video lessons organized into modules, with a dashboard that tracks your progress so you can pick up right where you left off.
Are there live sessions?
Yes. Every plan includes live Zoom calls with instructors — monthly on Essentials, bi-weekly on Professional, and weekly on Premium — where you can ask questions directly.
Is there a student community?
Yes. All members get access to the private Facebook group to connect with other students, ask questions, and share wins.
Do I earn a certificate?
Yes. You can earn certificates as you complete tracks to showcase your new skills.
Can I learn on mobile?
Yes. The platform works in any modern browser, so you can learn on desktop, tablet, or phone.
Tools & Resources
What premium tools are included?
Depending on your tier: a Content Generator, an Image Generator, a Schema Generator, and an On-Page Audit tool — all built into the platform.
Which plan do I need for the tools?
Professional adds the Content and Image generators; Premium adds the Schema Generator and On-Page Audit tool on top of those.
Are there downloadable resources?
Yes. Courses include practical resources such as slide presentations, lesson summaries, and reference materials.
Instructor & Support
Who teaches the courses?
Terry Samuels — founder of Salterra Digital Services and SEO Spring Training, host of the Roundtable SEO Mastermind, and an in-demand SEO speaker with 30+ years in software and a decade-plus running an SEO agency.
Who is behind SEO University?
Salterra Digital Services — a family-run agency in business since 2011, owned by Terry and Elisabeth Samuels. You're learning the exact tactics they use on real client work.
Can I talk to Terry directly?
Yes. Beyond the live group calls, you can book a one-on-one with Terry to talk strategy, your site, or which course path fits you.
How do I get help if I'm stuck?
Reach our support team by phone or email, or use the contact form — a real person will help. The Tech Support page covers the most common issues.
Billing & Account
How does billing work?
Memberships are billed monthly and renew automatically until you cancel. You can manage everything from your account dashboard.
Can I cancel anytime?
Yes. Cancel from your dashboard at any time, with no long-term commitment.
How do I update my payment details?
From your account dashboard under billing — update your card and view invoices there.
Is my payment information secure?
Yes. Payments are processed securely and we use industry-standard safeguards to protect your account information.
Ready to grow the right way?
Join SEO University and get the strategies, systems, and hands-on tactics that actually move the needle.
Practitioner-focused training across the full digital marketing stack — from technical SEO to conversion optimization and the AI search era. By Salterra Digital Services, since 2011.