Local SEO & Reputation Training
For a local business, the map pack is the storefront. This track teaches the complete local SEO system — Google Business Profile, citations, reviews, reputation management, and the entity authority that tells Google (and AI) exactly who you are and where you serve.
You’ll get the operational playbook we use to rank local clients: profile optimization, review generation, reputation repair, and the local entity signals that increasingly decide who shows up in both the map pack and AI-generated local answers.
4 courses in this track
Structured, practitioner-led courses — each with step-by-step lessons, frameworks, and templates.
The complete operational system for ranking local businesses in the map pack and local organic results Local SEO is not…
10 Mod47 Lessons
Master the complete off-page link-building playbook used by Salterra and SEO University This is the full Off-Page Link…
32 Mod489 Lessons
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In-depth guides from this track — free to read, no signup required.
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Join SEO University and get the strategies, systems, and hands-on tactics that actually move the needle.
Practitioner-focused training across the full digital marketing stack — from technical SEO to conversion optimization and the AI search era. By Salterra Digital Services, since 2011.