AI Agent Optimization

Become the recommendation, not just a result

The next search interface does not return ten blue links — it makes a recommendation. AI Agent Optimization is the operating system for getting your business chosen by autonomous AI agents that research, compare, and book on behalf of human users. This track covers the agent decision model and how it differs from AI Overview optimization, the agent-readable structured data stack (Action, Booking/Appointment, and Service schema), the verification and operational availability signals that determine whether an agent will trust your business enough to recommend it, and the monitoring methods that let you measure agent visibility before traditional analytics catches up.

Work the modules in order on a first pass to build the foundation, then revisit them quarterly as agent ecosystems and capabilities evolve.