Topical Authority Architecture

Become the recognized expert source in your niche

Topical Authority Architecture is the operational system used by Salterra and SEO University to build sites that rank not just for keywords, but for entire topics. Instead of chasing isolated terms, you’ll learn to map a topic’s full territory, design a hub-and-spoke cluster, and build it out with pillar pages, supporting spokes, an internal linking architecture that flows authority correctly, and a decay-management protocol that keeps it healthy over time.

Use the Deployment Guide (M0B) to identify your client’s archetype and starting point — thin site, established brand, or cannibalization cleanup — then work the cluster build in the right order.