Local SEO is not ‘SEO with a city name added.’ It’s a different algorithmic game with different ranking signals, different competitive dynamics, and different success metrics. This track is the full system Salterra and SEO University use to run real local SEO campaigns — from the Google Business Profile architecture and citation strategy that drive map pack rankings, through review systems, local content, competitive intelligence, local link building, AI Overview optimization, and multi-location/franchise scaling.
Each module is a Standard Operating Procedure with phases, checklists, templates, and reporting cadences. Use the Deployment Guide (M0B) to map the right modules to the right client based on their starting state.
A complete content cluster supporting Local SEO Complete System — built for topical authority.
Join SEO University and get the strategies, systems, and hands-on tactics that actually move the needle.
Practitioner-focused training across the full digital marketing stack — from technical SEO to conversion optimization and the AI search era. By Salterra Digital Services, since 2011.